Activ Surgical announced today that it appointed Manisha Shah-Bugaj as its new chief operating officer (COO).

Shah-Bugaj will hold responsibility for overseeing all business operations for the company, including oversight of the impending commercialization of its ActivSight enhanced visualization imaging model and the implementation of its surgical visualization technology at established pilot hospital sites in 2022.

“I am thrilled to join the Activ Surgical team and to have the opportunity to play a critical role in ushering in a new paradigm of surgical care with advanced surgical visualization technology,” Shah-Bugaj said in a news release. “My personal and professional values are very much aligned with the company’s mission to democratize world-class surgical care, and, ultimately, to save lives by eliminating complications in the operating room. I have been nothing but impressed with [CEO Todd Usen] and the leadership team at Activ Surgical and look forward to building on all the successes they achieved in 2021 in the years ahead.”

Shah-Bugaj joins Boston-based Activ having most recently served as the global GM and VP of gynecology at Olympus, where she led the global profit and loss, product portfolio and strategy for business.

Including her time at Olympus, Shah-Bugaj holds over 20 years of experience that includes building and implementing corporate business plans, directing regional and global businesses aligned to financial and operational targets, hiring, establishing new teams and managing product portfolios.

“Manisha is a proven transformational leader with a unique skill set–combining both operational and digital visualization experience in the medical device category,” Activ CEO Todd Usen said. “Her expertise, leadership and passion will be called upon in a big way throughout 2022 as we prepare for the commercialization of our first product–the ActivSight imaging module–and the implementation of our surgical visualization systems into a number of pilot hospital systems around the globe.”